Brooklyn Beer X
Puggy Smalls

A bold, tongue-in-cheek brand film bringing together the worlds of streetwear, lifestyle and canine celebrity. Created for Brooklyn Brewery’s Big Taste campaign, the spot follows Puggy Smalls through a hyper-stylised day in the life, part fashion film, part mockumentary, all attitude.

Opening on a behind-the-scenes shoot, we see stylists prep Puggy under bright studio lights as he delivers his creative “philosophy” direct to camera. From his design HQ to yoga sessions and city walks, every sequence plays with the tropes of creative culture.

The film culminates at the product launch: Puggy arriving to flashing cameras, red carpets and fan frenzy, before the final hero spin of the Big Taste x Puggy Smalls merch line.

Visually rich, self-aware and full of personality, the spot merges humour with premium brand aesthetics, celebrating Brooklyn Brewery’s playful spirit and Puggy’s unmistakable charm.