Homebase
Brand: Homebase
Agency: Organised Noise
As Music Supervisor, I oversaw the creation of a custom grime composition by artist Maxsta for Homebase, delivering a track with distinctive character and energy to match the brand’s bold new campaign.
The brief called for an original track with integrity — something authentic, not derivative, and built around a short, sharp vocal hook. Rather than replicating reference tracks, the aim was to capture their essence and attitude while producing something unique and true to Maxsta’s voice.
The result was a high-impact, genre-rooted composition that combined grime’s raw edge with a clean, commercial sensibility.