JBL X Speakerflex

I created and led production across a long-term partnership between music influencer Speakerflex and JBL, building a campaign that seamlessly connected music culture with product storytelling. The collaboration spanned bespoke content showcasing JBL’s speaker range, direct sales integration via TikTok Shop, and a headline live performance at the Club JBL 2025 showcase event.

As producer, I oversaw the full process — from creative direction and talent collaboration to negotiating live performances, securing artist agreements, and managing all music rights clearances. The result was a culturally-driven partnership that positioned JBL at the heart of the UK music conversation, creating over 100 pieces of content.

Highlights included a 24.9M views Tik Tok video partying on the London Underground and a 10M views Tik Tok video shot with Grime legend Devilman at Dixy’s Chicken in Birmingham

The campaign has achieved 150M+ organic views across TikTok, Instagram, and Facebook, amplified through reposts by major aggregator platforms including LADbible, I’m Just Bait, GRM Daily, Link Up TV, Hardest Bars, Drum & Bass, and more proving the power of authentic content rooted in community and culture.