Peak Mood Drinks

As Producer, I worked directly with the Peak Mood Drinks team to create and bring to life the brand’s retail and wholesale strategy, helping to secure key retail listings and build cultural visibility through creative brand activations.

I sourced, contracted, and produced four custom-branded corner shops in high-traffic London locations in Peckham, Soho, Notting Hill, and Dalston. This included design collaborations with acclaimed artist Slawn (featuring a limited-edition can and pop-up launch event) and the legendary Ministry of Sound nightclub.

To amplify the campaign online, I produced a series of live performance TikToks and Instagram Reels in partnership with DJ Mak 10 and Toddla T’s Steeze Factory, featuring performances from Jords, Subten, Slewwy, DeeRiginal, Mez, Mimi Mxnro, and Louie Rei (WSTRN).

The result was a vibrant fusion of music, art, and culture, positioning Peak Mood Drinks as a brand deeply connected to the energy of contemporary UK creativity.