Ragga Drinks

Over a two-year period leading the marketing team at Ragga Drinks, I was responsible for the creative direction and production of all brand content — including design, photoshoots, videoshoots, brand partnerships, and event activations, spanning both consumer-facing campaigns and drinks trade initiatives.

This included a major partnership with Stand Out TV, sponsoring their hit Grilling Series hosted by Chian Reynolds, featuring guests such as Billy The Goat, Fumez The Engineer, Sneakbo, Ed Matthews, Bash The Entertainer, LV General, Myron (Fresh & Fit), and Tiny Boost.

I also engaged a broad network of talent to create content, including America Foster, R19, Christopher Savage, A12Funny, Paigey Cakey, and Devilman, alongside event partnerships with Notting Hill Carnival, Jam J’Ouvert, Afro Food Fest, and Ghana in the Park.

In addition, I worked closely with the Ragga team on the development and launch of Ragga Blue Raspberry Tonic Wine and Ragga White Rum, supporting both creative positioning and go-to-market activity.

To drive brand awareness and trial, I oversaw and organised sampling activations, including a bar at Notting Hill Carnival and regular sampling sessions at key events, retailers, and wholesalers, ensuring Ragga Drinks remained front of mind with both consumers and trade audiences.