Jenna Bennett

A fun passion project supporting emerging singer Jenna Bennett with the TikTok strategy and content creation for her single ‘Don’t Care’.

As Creative and Producer, I worked closely with Jenna to experiment with a series of playful, low-lift performance videos — including her performing the track inside McDonald’s and on the train which went on to generate over 1 million views on TikTok and secure radio plays on BBC 1Xtra.

To celebrate the release, we produced a meet-and-greet at Morley’s, where more than 60 fans came out to support her, demonstrating the power of smart, authentic social storytelling in building grassroots fan engagement.